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LinkedIn uses rich push notifications and social validation to drive engagement

LinkedIn uses rich push notifications and social validation to drive engagement
LinkedIn uses rich push notifications and social validation to drive engagement.

As the leading social network for businesses and business professionals, LinkedIn uses social validation in the form of letting you know who has engaged with your posts alongside a picture in the form of a rich push notification to see who has liked your post.

Why we think this push notification is good:

Any push notification that can leverage social influence tactics from Robert Cialdini’s groundbreaking book “Influence” in a way that feels natural and not manipulative is awesome in our books. Here, LinkedIn has used a rich push notification with an image of who liked my work alongside the number of people who reacted to my post, which reinforces that peopleĀ really like my post, and the thought of “maybe I should post more?”, thereby increasing more user generated content and repeat visits back to their products.