Coupons.com sends push notifications to help onboard and activate new users

Coupons.com is leading coupon aggregator in the US. In this example, they sent a push notification to help onboard and nudge the user to register with clear next steps if they haven’t registered yet.

Why we think this push notification is good:

While probably analyzing their onboarding flow, they might have realized that there was a drop off in a user registering and completing the critical steps of picking a store and adding a coupon, which they’ve outlined in the copy of the push. These sorts of nudges can go a long way in converting your users to real users that get value from your product, so it’s important to have those “if” conditions set up to guide your users towards the desired actions to become an “active” user.