Coinbase sends push notifications to alert users of crypto price fluctuations

Coinbase is a leading cryptocurrency exchange based out of the US that skyrocketed in popularity and led a direct listing IPO in April 2021. In this example, Coinbase had sent the user a alert of a price fluctuation, letting the user know that Bitcoin had increased by a certain amount.

Why we think this push notification is good:

When it comes to cryptocurrency, due to its volatility, any material price fluctuations, whether up or down is important to cryptocurrency holders. This notification is useful as it lets users know when to hold or sell their holdings in order to get a return on their investment. Coinbase lets users granularly set their alerts so they can take action on price volatility or rest well knowing their investment is appreciating.