Spotify sends push notifications about popular artists to engage their subscribers

Spotify is one of world’s leading streaming music services. In this example, Spotify let their subscribers know that the entire catalogue of The Beatles was available for streaming to help drive engagement and usage.

Why we think this is a good push notification:

Outside of their announcement of the entire Beatles catalogue being added, anything that relates to a subscriber’s tastes to let them know that they’re listening and delivering content that they would enjoy and continue using Spotify is a solid win in our books. Great stuff, Spotify Growth Team!