AliExpress sends an abandoned cart push notification with a surprise

AliExpress is the consumer facing app that connects you directly with sellers in China, often with a substantial discount compared to other e-commerce platforms. In this example, Aliexpress sends you a nice little surprise nudge, letting the potential buyer know that something is on sale in their cart, before they potentially abandon it.

Why we think this push notification is good:

There’s an element of surprise in their copy that compels the user to check out their cart again and hopefully follow through with the purchase, given the sale incentive.