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A/B Test Idea: Offer more choices for delivery options

ab test idea - different delivery options

By offering different delivery options, you can empower your customers with the sense of control over the final cost of buying your product.

While there have been numerous studies that have shown we are more prone to take action on our desire for immediate gratification, having the option of faster delivery options up to within the hour can help nudge your customers towards completing their purchase, while still maintaining your margins.