A/B Test Idea: Hiding elements

A simple experiment that’s easy to execute is hiding elements of your app or web page where there’s quite a bit of information for your audience to sift through. With the saying, “less is more”, hiding certain elements that don’t communicate the value of your product can help strengthen your offering by cutting out the noise. What elements to hide, however, are up to you, so this is where experimentation comes into play!

Why we think this is a good A/B Test:

By presenting information that is the minimum needed to convey the value of your offering, you’re cutting out unnecessary noise for your audience, and psychologically, you’re making it easier for them to sift through and understand what your offerings are. This is something Taplytics Web Visual Editor for mobile and web can come into play that allow you to do so without writing a single line of code.