A/B Test Idea: Exit Intent Popup

Exit intent popups are a great way to keep your customers on your page for longer, and increase the chance of them converting with a compelling offer, such as a promotion or free download for a premium piece of content.

Usually exit intent popups are created in a program such as OptinMonster  or other comparable plugins that are pretty affordable for the value they bring in the form of potentially more leadss.

Why we think this is a Good A/B Test:

Exit intent popups, while aggressive are still a valuable tool and tactic to explore to see how it will affect conversions for whatever it is you’re offering. Use this an opportunity have fun and learn what copy can resonate, including the content you provide and the images that you use to capture your audiences attention.