YouTube sends push notifications with recommended content designed for clickthroughs

In this example, YouTube has sent a push notification that looks pretty clickbaity to start getting their user to explore more content before they dial in to recommended content that the user would appreciate more and enjoy.

Why we think this push notification is good:

Despite it being clickbaity, it serves as a useful touchpoint to re-engage their users with more recommended content that they would enjoy watching. Everything about this push notification screams curiosity and “click me to find out!” from the image to the copy.