Withing sends push notifications to remind you to enable bluetooth to sync fitness data to your app

Withings is one of the pioneers in the hardware and software fitness tracking space, with activity trackers via watches, sleep monitors and smart scales. In this example, Withings sent a push notification to remind the user they need to enable bluetooth to sync their health, sleep and fitness data.

Why we think this is a good push notification:

This is a critical action that a user needs to take in order to get value from their smart watch to sync data to their Health Mate app. The app was able to recognize that bluetooth wasn’t enabled so sending a pro-active push notification to nudge the user to enable bluetooth is key for both hardware and software to work seamlessly, thereby getting value from their products and services.