Wayfair sends push notifications with puns and corny jokes to encourage engagement

In this example, Wayfair sent a push notification that clearly wasn’t selling anything, but just for a chuckle to remind that the people behind the app are people too and enjoy corny jokes and puns just like regular people.

Why we think this push notification is good:

While being inundated with salesly push notifications, Wayfair has set itself from other ecommerce retail apps by throwing in some corny jokes just for the lulz. It’s nice to see a company has people who enjoy this sort of humor and while it doesn’t directly translate to dollars, keeping the app installed and being memorable certainly can translate to real dollars down the line.