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Wayfair sends promotional and punny push notifications

Will Lam Profile
Will Lam
Product Marketing
Wayfair sends promotional push notifications like nobody's business
Wayfair sends promotional and punny push notifications like nobody’s business

 

Wayfair is a prominent online retailer specializing in modern furniture and home decor. In this example, they’re letting their users know of clearance sale going around St. Patrick’s Day.

Why we think this push notification is good:

Outside of it being punny (saving green, clearance sale, St. Patrick’s Day.. get it?), this push notification was designed for maximum engagement, where the copy is vague enough to stir up some interest on deal hunters to take action on their promotional push and follow through if something catches their eyes.

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