Urban Outfitters sends push notifications to let users know of newly released collections

Urban Outfitters is leading North American fast-fashion retailer with products that resonate with the teen to 20-something market. In this example, Urban Outfitters notified their users that a new collection have has just dropped.

Why we think this push notification is good:

For any engaged users who have browsed before, every touch point through a push notification is the opportunity to get their users to think about buying online or in their stores.