Tinder sends push notifications with prompts to update your profile with clever copy

In this example, Tinder sent the user a push notification to let them know they should add more photos to their profile to get more engagement and possibly more dates!

Why we think this push notification is good:

It’s both self-serving for Tinder and beneficial for their user to have a more complete profile so they can engage more and swipe to potentially get more dates. The flattery angle in how the copy for this push notification is a clever way to compel the user to upload better photos to their profile as well that makes for a better user experience when someone comes across their dating profile. Nice work Tinder Growth Team! 😍