Soundcloud sends personalized push notifications to let you know of artists you might like

Soundcloud is a leading music streaming service that goes head to head with the likes of Spotify and Apple Music. In this example, Soundcloud has sent a push notification about an artist to check out based on the users previously listened to tastes.

Why we think this push notification is good:

Because this app is personalized to the user, they’re more likely to continue receiving push notifications and actually checking out artists that are similar to what they’re already listening to, thereby increasing engagement and customer lifetime value.