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Sephora Onboarding Push Notification

Will Lam Profile
Will Lam
Product Marketing
onboarding push sephora
Upon opting in to pushes, Sephora re-affirms their value proposition.

Upon opting into push notifications, Sephora sends a push notification to re-affirm the value of why you signed up for push notifications and what to expect.

What makes this a really good push notification:

By anchoring the value and what to expect after signing up push notifications, Sephora sets the tone for their push subscribers and how to use push notifications to their advantage.

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