Sam’s Club sends a push notification to notify user of digital membership card

Sam’s Club is a leading members-only wholesale price club owned by Walmart. In this example, they sent a push notification to their users letting them know of their new digital membership card feature.

Why we think this push notification is good:

It drives visibility and adoption to a new feature that would be appreciated by those who want to lighten their wallets with one less hardcopy card, and serves as another touch point for users to engage with the Sam’s Club app.