Nanoleaf sends push notifications to drive engagement on other channels to stay top of mind

Nanoleaf is a leading manufacturer of smart lights for your home that’s tightly integrated across Amazon Alexa, Google Home and Apple Siri’s ecosystems. In this example, Nanoleaf sent a push notification to drive visibility to their Instagram channel to inspire home decor designs to stay top of mind.

Why we think this push notification is good:

While not directly related to the app, their call to action is clear and drives more mind share and visibility on Instagram which is a highly engaged with app. Any sort of cross-channel engagement to stay top of mind is awesome in our books. Good stuff Nanoleaf Growth team! 🍃