Mercari sends push notifications to help activate sellers with incentives

Mercari is a two-sided marketplace that connects sellers and buyers for those who want to declutter or look for deals. In this example, Mercari sent this push notification to let a seller know that their selling fee has been waived for their first 3 sales.

Why we think this is a good push notification:

To incentivize and fill the supply side of their marketplace, Mercari sent this push notification with scarcity in mind, letting the seller know their waived selling fee is expiring soon, with the added touch of how much of a cut they will take if they don’t take advantage of the offer. It’s a great use of psychological influence tactics in the copy.