How Vanity Fair A/B tests their onboarding flow

Your app’s onboarding flow is arguably one of the most important areas to run an A/B test. It presents new users what your app is all about and what actions they need to take in order understand your value proposition.

In this instance for Vanity fair, a few things to consider is to test the key actions that are clear to your user and what they need to do in order to get value from your app.

Vanity Fair makes it clear in this instance what users can do with CTAs to those who have already subscribed and those who have not. Notice how they de-emphasize their “just browsing” option.

Why we think this is a good A/B test:
By limiting your options or presenting what the key actions a user needs to make in order to get value from their first experience, this is an area where all product managers and growth marketers should focus their experimentation on.