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Flipp location based push notifications

Flipp’s promotional push notifications are based on location and user preferences.

How often do you feel your app’s push notifications genuinely help you in your life that you would allow them to continually sending them to you at all times of the day?

In this example, Flipp, a couponing app, leverages location to send their users real-time notifications of grocery clippings based on your proximity to their nearby store. With this location-contextual nudge, so they’re reminded that they had shown interested in an item, and can follow through on their grocery purchase.

 

What makes this a really good push notification: leveraging location and a user’s intent to purchase something by clipping a coupon from a flyer leads to a hyper personalized experience that drives foot traffic to a store.