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Fido surprises their customers with perks via push notifications

Will Lam Profile
Will Lam
Product Marketing
Fido surprises and delights their users with a push notification
Fido strives to deliver a delightful customer experience by giving them extra data randomly.

In this example, Fido, a Canadian wireless provider surprises their customers with push notifications to let them know of free perks they qualify for.

Why we think this push notification is good:

With random variable rewards, Fido surprises and delights their customers and lets them know that they’re not being nickled and dimed every month with freebies and perks and free data. I don’t know about you, but I love extra data .. especially when its free!

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