Amazon’s app sends a push notification to remind you that you forgot an item in your cart

The average abandoned cart rate as of 2021 is 70% according to this study. Recapturing that potentially lost revenue through abandoned cart reminders is one the key ways to help combat abandoned carts. In this example, Amazon sent a push notification to remind the shopper that they have an item still left in their cart.

Why we think this push notification is good:

This notification pulls in the exact title of the item you put into you cart with a clear call to action to check out and purchase your item. Nothing fancy, just a helpful nudge to help you to buy the thing you wanted to buy.