Amazon uses photos via Rich Push Notifications and Custom Actions for a more engaging customer journey.

Amazon is the largest e-commerce retail in the world, and creating a compelling customer experience that keeps their customers coming back and buying more will be a priority. In this example, Amazon leverages rich push notifications along with custom actions.

Why we think this push notification is good:

Not only is Amazon leveraging rich push notifications, they’re using custom actions that allow the user to view the order and track where it was sent to in case you missed the shipment, which is a lot more helpful than just getting the notification alone and having to hunt down details.