A/B Test Idea: Re-arranging order of elements

A simple, but effective experiment is re-arranging elements in your web or mobile app. When it comes to re-arranging elements, questioning the order in which you present them can make a difference in putting more compelling elements, whether it be copy or images further up on your web page or app.

In this instance, using heatmap studies through software can help you understand where your audience is paying attention to most. With that said, you can do a simple experiment of re-arranging your elements so that they get more visibility according to what you learn from your heatmap study. Some simple tools heatmap tools you can leverage are Crazy Egg or Mouseflow. For qualitative studies, UserTesting.com is a good option as well.

Why we think this is a Good A/B Test:

Sometimes the simplest of experiments can yield interesting results. In fact, you can easily do this with Taplytics Visual Web Editor without writing a line of code or fiddling with HTML / CSS.