A/B Test Idea: Prominent Free Shipping Information

Sometimes it all it takes is knowing that your customers get access to free shipping for any order, no matter how much you’ve ordered.

In this example, Zappos makes it known that they offer free shipping, including a 365 day return policy, which is unparalleled in the commerce world.

While not many companies can offer both at the same time, offering one or the other (or both) can help boost your conversions overall.

Why we think this is Good A/B Test:

If you already offer free shipping options, making mention of it on your most heavily trafficked pages can help boost your conversions and get your customers over the finish line by reiterating that you offer free shipping for any order.

With Taplytics No-Code Visual Editor, you can execute this experiment without writing a line of code.