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A/B Test Idea: Leveraging videos

Capturing the attention of your audience is especially challenging if you’re relying on images and text. Depending on the complexity of your product it might be worthwhile to have a short video explainer or overview of the benefits of your product and the pain it solves.

Videos are much easier to consume and depending on what format your video is (animated explainer or a personable message from the founder or spokesperson) you might be able to yield more conversions leveraging video.

Why we think this is a Good A/B test:

The cost of creating video content that explains what your product does are quite affordable, and if you’re recording a quick screencast, all it takes is a little bit of planning and time, and of course embedding the video into your landing page. Give it a shot and see what conversion rates it yields!