A/B Test Idea: Let your visitors know how many happy customers you have

When you show how many happy customers or users who have created an account and find value in it, it is a great way to persuade your customers that there might be something value that you’re offering.

Why we think this is a Good A/B Test:

By doing so, you’re leveraging the concept of social proof, where humans have a tendency to copy others’ behavior as a proxy to signify something being “good” or worthwhile.