A/B Test Idea: Free Shipping Threshhold

When it comes to the ecommerce world, free shipping has become the norm or at least an offer of free shipping once you’ve reached a minimum cart value.

Expect that your your customers will shop around for the best price if what you’re offering is a commodity and easily found elsewhere, but if you’ve calculated your margins and can front the cost for a first time customer or at least communicate that they’re “X dollars” away from free shipping, that would be a worthwhile experiment to run to understand what the minimum amount their cart value should be in order to qualify to mitigate any cart abandonment.

Why we think this is a Good A/B test:

Charging for shipping, especially for first time customers, can be one of the main detractors for new customers to abandon their cart if they realize they can get a better deal elsewhere. Experimenting on what the minimum amount to qualify or free shipping for any value is something you can afford in order to help customers follow through on a purchase.