A/B Test Idea: Display the number of likes in your product pages

When you display the number of likes in your product pages, it acts as a signal to others that other people enjoy or purchased this product, and can influence your potential customer’s decision to buy.

Studies have revealed that people have the tendency to defer and copy others choices, especially so when it comes to things we don’t really quite know. This phenomenon is called social proof, which is rooted in our tendency to follow others (friends or peers) to help guide our own decisions.

Why we think this is a Good A/B Test:

It is easy to execute, and displaying things like social media likes or even customer reviews will help increase conversions overall.