A/B Test Idea: Display the highest price first

By simply changing the order in which you present your pricing, you can make your customers perceive your prices as better value.

People often use the first piece of information they receive to make subsequent judgements so if you display a higher price first, it will be the first one your customers read and they will use it as an anchor to evaluate the other prices.

The Anchoring Effect describes the way in which people utilise the first piece of information they receive as a point of reference for making judgements about subsequent pieces of information.

Why we think this is a Good A/B Test:

By leveraging the Anchoring effect, you can run a quick experiment by reordering your pricing options in descending order to see how it affects revenue. You can run this experiment without writing a line of code with Taplytics No-Code Web Visual Editor.