A/B Test Idea: Create urgency by adding a time constraint for your offers

There are a couple of different methods that can be used to make your products or services stand out from the crowd, but one of the most effective is to drive a desired action by creating a sense of urgency. Driven by the fear of missing out (aversion loss) on a good deal, if you use urgency tactics to drive an action, you can help boost conversions overall.

Creating a sense of urgency can come in different forms such as:

• Ordering by a certain time to get free shipping and the product at your door by X date
• Limited time offers that end in X days/hours/minutes
• Limited supply of the product that was added cart.

Why we think this is a Good A/B Test:

This is a proven social psychology tactic, and employed by companies such as Amazon to drive purchases and can help boost your revenues in the long run. Try it out and let us know what the results are!