A/B Test Idea: Consolidate copy or calls to action that are similar

Having clear, succinct calls-to-action (CTA), so potential leads or customers understand what their next actions are to proceed with a transaction are important to achieving the best conversion rate for your products or services.

To avoid any confusion, ensure that you write copy and CTAs that make it crystal clear to your customers of what their options are in order to get the information they need to move forward in doing business with you.

Any vague, conflicting or overlapping elements such as “Contact us” or “Call us now” are prime examples of this.

Why we think this is a Good A/B Test:

Less is more, when you consolidate and clear up your copy and calls to action, they improve the overall user experience and your conversion rates.