Web Analytics
Web analytics is the use of software to measure and analyze digital data, for example: how many visitors to a website, where they came from, how long they stayed, what pages they visited, and if they arrived by clicking a link or not.
Web analytics platforms allow companies to measure and benchmark site performance. These tools are invaluable in gauging how customers interact, how they respond to different marketing touch-points, and which messages get the most attention.
The Importance Of Web Analytics
Understanding your visitors and the most common paths to their purchase is crucial for growing your business. Website analytics can give you data about user behavior and purchase patterns, allowing you to make smarter decisions on product development and marketing.
How Do Web Analytics Work?
Most analytics tools “tag” their web pages with a snippet of JavaScript code that, when the page is visited, counts every time the page gets a visitor or a click on a link. This information can be used to identify visitors and their browser and usage information (including device type, browser, and geographic location via IP address).
Analytics are used to track customers' visits to a website, as well as related websites. These analytics also show how visitors arrived at the site, and which keywords they were using to find it. This data can be used to improve the layout of websites, and help marketers understand how visitors interact with their content.
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