Squeeze Page

Several modern digital marketing channels exist, but the most effective is still e-mail. As such, many companies are using e-mail capture as part of the sales lead generation funnel to reach out to their customers later.

For a more effective squeeze page, try using a call-to-action that encourages visitors to download an eBook, download an infographic, or try a free trial. After a potential customer's email is captured, it is typically added to an email list. Marketers can then use the list to send targeted autoresponder e-mails to the prospect, aimed at eventually converting them into a customer.

What’s On A Squeeze Page?

Marketers generally keep the content of their websites to a minimum. They never overload visitors with too many navigational links or other distractions. They prefer to focus their resources on creating exceptional, attention-grabbing content that keeps visitors engaged and interested in what they have to sell.

The goal of the web page is to provide visitors with a single action that will lead them to hand over their e-mail address. By offering online coupons, free ebooks, white papers, videos, case studies, and reports, brands can provide an incentive to sign up for a newsletter or opt-in for a new service.

When people are trying to learn about a product or service, educational content that is informative and well-designed is particularly valuable. In addition to the text, some squeeze pages also utilize video to promote whatever the squeeze page promises to deliver.

Optimizing Your Squeeze Page

For some brands, digital marketing includes the delivery of carefully crafted emails and fill-out forms, which may direct potential customers to a 'registration' page. By using text and images in designs that are eye-catching and engaging, these companies hope to encourage visitors to submit their details and sign up. For others, the aim is to entice visitors with a few tantalizing words, such as "free" or "discount.

One way to improve conversions is to offer instant action in the call to action button. Rather than using ‘Submit’ or ‘Subscribe,’ companies can increase conversions by using ‘Get Free Tips Now’ or ‘Save $99 Now!

Other features common to squeeze pages include countdown timers, which add a sense of urgency, testimonials, which convey trust and credibility, and social proof. Finally, strong SEO supports your landing page conversion and reduces barriers to conversion.

How To Optimize Your Squeeze Pages With A/B Testing

Use Taplytics to A/B test any number of test variations for your squeeze page. Test different page formats, headline styles, designs, and calls-to-action to determine which is the most effective strategy for turning visitors into customers.

Once you have a clear set of ideas and hypotheses to test, Taplytics allows you to run tests on your website visitors using real-time data so you can make informed decisions around your site's design.

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