Segmentation

Many consumers appreciate individualized experiences. They expect to be treated like individuals and are more receptive to personalized experiences than ever before. Companies that develop customer intelligence and use segmentation have the opportunity to create deeply personal experiences and deliver remarkable customer service.

When your company develops a customer-targeted strategy, you have the ability to focus on your most valuable customers and prospects. Instead of creating generic advertising campaigns, brands should identify their most-valued customers and craft marketing campaigns that speak directly to them.

Visitor Segmentation & A/B Testing

Segmentation is a vital part of A/B testing because it allows you to see what variables are impacting the test, and which visitors respond better to a specific change. By segmenting your results, you get valuable insights into how different segments of visitors behave in a way that's impossible when analyzing results across the entire visitor base.

Segmentation identifies new opportunities for your site and then allows you to test different variations of it with specific types of site visitors in mind. Once you have that data, you can refine your site's design and content to optimize activity for those specific visitors.

Through a cycle of exploration and refinement, you are able to take a huge pool of visitors and segment them into different groups. Then, you can send messages to the most likely to convert so that they receive targeted offers.

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