Hero Image

A hero image can be a great way to add a personal touch to your page. It can instantly build credibility and trust for your brand, and make a positive first impression. Images are the most visual element on a page, so it's important to include quality images that will help tell your brand's story.

A hero image can be used to draw the reader’s attention to a particular section of the page. It can also be used to direct them to a call-to-action or provide information about your business or its value proposition.

Using A/B Testing With Hero Images

When it comes to choosing an image for your hero copy, it’s important to test out different images to determine which ones drive your conversion objectives. A great way to identify this is by testing different images of your hero on your website.

A/B testing is a best practice that websites can use to optimize their conversion rates. By showing different versions of your page to a randomly selected percentage of your audience, you can compare the results to determine which version converts better.

If a challenger page doesn't surpass the original page in terms of traffic or conversion, then you can test different content ideas to see what performs best. You can also personalize your experience by showing different content to different segments of your customers. By continually testing different content you can improve your conversion rates over time.

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