Headline Testing
“Headline testing” refers to the process of developing multiple title variations for an article or piece of online media, which can then be tested on multiple audience segments to determine which one performs the best.
Headline testing is a means by which marketers can discover the most effective headline for their articles and blog posts. This research can be used to optimize headlines that will yield the highest click-through rates, social shares, and other engagement metrics. Eliminating the least-performing variations can increase the success of all website visitors, so that all of them receive the best-performing headline to increase their likelihood of engagement.
How To Create Headline Variations
With headline testing, you set up the original headline as a control. Then, you select at least one or two variants.
To show multiple headlines to visitors on a page, an A/B testing tool is used to split the traffic that reaches a website and show different versions of the headline. Once enough people have viewed the test for the results to be statistically significant, a winner will be made.
Once a headline has been determined as a winner, 100% of the traffic can then be directed at the winning variation. Optimizing the headlines can result in significant boosts in readership and other metrics.
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