Feature Rollout
Feature roll-out is the process of introducing a new feature to a set of users with the goal of gaining positive feedback and the concomitant momentum. In recent years, feature roll-outs have become more frequent, with the goal of generating feedback. Instead of a large number of changes being bundled and monitored, often only one or two are rolled out, and can be quickly reversed if needed.
Benefits Of Feature Rollouts
One benefit to feature rollouts is that they encourage teams to collaborate and share ideas. Feature rollouts also allow teams to create detailed release management plans with features and testing in mind. A benefit to feature rollouts is velocity of tests. Teams can test many more hypothesis in less time.
If a company has a large number of customers, they will need to try out different options in order to improve the product. With different segments of users receiving different changes, a business is able to test various features and run more tests without risking their users' experience.
Feature Rollouts & Continuous Delivery
Continuous delivery is a recent development that brings features to the market faster and more efficiently. Teams are now using continuous delivery in all stages of the product lifecycle.
Feature Rollouts With Feature Flags & A/B Testing
Feature flagging allows faster and more frequent deployment of new features and bug fixes to users. This is a great tool for companies that are constantly revamping their apps. If implemented correctly, feature flagging can allow the continuous deployment of new features without requiring downtime, resulting in a more streamlined development cycle.
A/B testing is a way to test different versions of your website or features, without releasing the code to everyone. A/B testing provides data-driven insights that allow you to better understand what works and what doesn't, and then allocate your development resources accordingly.
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