Digital Experience Platform

A digital experience platform (DXP) is a software tool that automates the delivery and management of digital touchpoints. A DXP includes functionality such as content management, e-commerce, personalization, and experimentation.

How A Digital Experience Platform Works

A DXP is an intelligent customer journey platform that allows brands to easily build, manage, and optimize digital journeys. Digital experiences are no longer siloed, with customers receiving personalized messages across web, mobile or other digital channels. A DXP helps brands deliver the best possible digital experience to their customers through a centralized and intelligent platform.

Interested in learning more about Taplytics?

Looking To Upgrade Your Current Stack?

The #1 platform for delivering high-quality software releases, instantly.

All-In-One Product Growth

• Visual, Code-free A/B testing on web and mobile
• Both Client Side and Server Side Options
• Flexible API and SDK-free deployments
• Connected messaging features

Fastest & Most Reliable Feature Management System

• Edge deployment for sub 50ms response times
• Enterprise grade performance SLA
• 99.9% uptime guarantee

Personalization Across All Your Users

• Personalize every experiment and experience
• No audience reach limits
• No domain or sub-domain limits
• No user seat limits

Real-Time Slack Support

• Best in class service
• Responsive support and customer success team
• Training and onboarding
• Taplytics Growth Framework assessment

Full Suite of Seamless Integrations

• mParticle
• Segment
• Mixpanel
• Amplitude
• Google Analytics
• Adobe Analytics and more

Protect Customer Privacy

• Balance personalization & experimentation with customer data privacy
• GDPR
• EU Privacy Shield
• HIPAA compliant