What does Bounce Rate mean?

Bounce rate measures the percentage of visits that came to the site, but didn’t stay long enough to view other pages. It may be used as a measurement of the overall community-related engagement of a site.

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How Is Bounce Rate Calculated?

One of the most important KPIs marketers should monitor is the bounce rate. Bounce rate is calculated by dividing the number of visitors to a site by the number of unique people who left the site. For example, if a website receives 1,000 visits in one month and 500 of those visitors abandon the site without viewing any other pages, then the bounce rate is 50%.


Bounce Rate vs Exit Rate

Both bounce rate and exit rate are indicators of the level of engagement with a website. Bounce rate reflects the number of users who enter a site and leave without visiting any other page within the site. Exit rate measures the number of users who leave a specific page within a site before visiting another page on the site.

Both bounce rate and exit rate are indicators of the level of engagement with a website. Bounce rate reflects the number of users who enter a site and leave without visiting any other page within the site. Exit rate measures the number of users who leave a specific page within a site before visiting another page on the site.

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