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Yelp Tax Season Reminder Notification

Yelp tax season push notification
Yelp sends out push notifications around key dates that relate to their business offerings, in this case accounts and tax preparation specialists.

In this example, Yelp sent out a reminder a few weeks out before the income tax return deadline to drive engagement.

Why we think this push notification is good:

Given the context and seasonal timing of this push notification along with the benefit that filing your taxes early can potentially getting your income tax refund sooner. This was both helpful and kept the app top of mind that it’s not only for restaurant/takeout reviews.

What kind of seasonal reminder can you send out that would be helpful and timely to your users?