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Uniqlo Chinese Lunar New Year Holiday Push Notification

Will Lam Profile
Will Lam
Product Marketing
Uniqlo Lunar New Year Push Notification
Uniqlo lets their users know of their Lunar New Year sales along with a surprise

Uniqlo is a a prominent Japanese fast fashion retailer that focuses on quality products at price point for everyone. In this example, Uniqlo is letting their customers know about their upcoming Lunar New Year sale.

Why we like this push notification:

Not only do they let users know around this culturally significant holiday in Asia, but they include the mention of “Red Packets” with a surprise enclosed to incentivize and drive in-store purchases.

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