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Tinder sends push notifications with prompts to update your profile with clever copy

Tinder sends push notifications with prompts to update your profile with clever copy
Tinder sends push notifications with prompts to update your profile with clever copy.

In this example, Tinder sent the user a push notification to let them know they should add more photos to their profile to get more engagement and possibly more dates!

Why we think this push notification is good:

It’s both self-serving for Tinder and beneficial for their user to have a more complete profile so they can engage more and swipe to potentially get more dates. The flattery angle in how the copy for this push notification is a clever way to compel the user to upload better photos to their profile as well that makes for a better user experience when someone comes across their dating profile. Nice work Tinder Growth Team! 😍