How Launchpad Toys Saves Thousands with Mobile A/B Testing

How Launchpad Toys Saves Thousands with Mobile A/B Testing

TL;DR Launchpad Toys ran a code-based experiment on the first time user experience in their Toontastic Jr. app using Taplytics. In just under three weeks they saw a 27% improvement in user interaction with a key part of their educational game and were able to push that winning variation live to all users instantly, saving them what would typically be a month of lost opportunity and lost revenue. Background:Read more

Customer Stories: XTouch

Customer Stories: XTouch

TL;DR XTouch, developers of iOS app Voodoo Tap Frogs used Taplytics to dynamically adjust the properties of their gameplay. The result, a 29.76% improvement in completed rounds of play. Background XTouch is a Toronto based company that graduated from the JOLT accelerator program in April 2014. They are developing a new technology and mobile SDK that extends a mobile device’s touch surface to include the entire physical surface theRead more