Swarm sends push notifications with nostalgia and curiosity to drive engagement and retention

In this example, Swarm a product made by Foursquare, sends push notifications to re-engage users with the use of nostalgia to compel them to click through to see what happened 7 years ago.

Why we think this is a good push notification:

Nostalgia is a powerful trigger, to re-live moments in the past. In this example, Swarm left their copy for this push notification vague to stir up curiosity to drive engagement. Nice work, Swarm Growth Team! 🐝