Ritual sends push notifications to alert of new perks to drive awareness of vendors

Ritual is an order ahead food app with a “piggy back” feature so your co-worker can pick it up on your behalf and you can save time picking up your food order. In this example, Ritual sent a push notification to let their user know that there’s a perk at a restaurant they’ve frequented before.

Why we think this is a good push notification:

Exclusive! Perk! Alert! Anything along the lines of being exclusive or personalized the user helps them feel special and in the know. With their clear messaging, they’re driving visibility for the restaurant, more usage from the app and hopefully more revenue if the user follows through on checking out their “exclusive” perk.