Forza Football relies on user preferences to deliver real-time match push notifications.

Forza Football is one of the most downloaded apps for all your football (soccer for you North Americans) news. In this example, Forza is letting their users know about a match that they may care about has started (assuming they’re an FC Barcelona or Getafe fan).

Why we think this push notification is good:

If a company is using a user’s preferences to power their push notification strategy, that’s awesome in our books. It helps build trust where sending push notifications that are relevant to a user’s preferences and working for them vs sending push notifications with a one-size-fits-all approach feels spammy and unhelpful.