eBay sends push notifications to let users know of new listings for an item they’re interested in

Ebay is one of the pioneers in the ecommerce space, and is a two-sided marketplace connecting buyers and sellers. In this example, Ebay sent a push notification to the user letting them know there are new matches for the item they’re following.

Why we think this push notification is good:

The personalization and relevance to the user is key here. If a user has expressed interest through an explicit like or follow button, that’s a prime opportunity for an ecommerce retailer to send only relevant things they might be interested in, in this case, Oakley Thin Link sunglasses, to stay relevant and useful when there’s an offer they might be interested in purchasing.