Audible uses gamification techniques to drive engagement via push notifications

Audible is an audiobook app, owned by Amazon. In this example, Audible leverages gamification techniques with badges to let their customers know that they’ve unlocked achievements to drive engagement.

Why we think this push notification is good:

Gamification is a tried and true technique to drive retention and deeper engagement in in apps that have a lot to explore and discover. In this case, it’s audiobooks, which makes sense in that Audible wants their customers to explore more books and redeem their credits to get value from their monthly subscriptions leading to a higher customer lifetime value.